Agentic Sites: Building Hyper Personalized Websites — Carlos Sanchez, Adobe
The presentation details 'Agentic Sites,' a system for building hyper-personalized websites that adapts content in real time based on user intent and browsing behavior. Instead of generating entire pages, the architecture focuses on customizing specific content blocks (e.g., hero sections, product lists) while grounding all generated content within the site's existing corpus to maintain strict brand guidelines. Key technical advancements include continuous model evaluation across multiple providers for both accuracy and speed, achieving impressive generation latencies as low as 1.1 seconds.
Key takeaways
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Hyper-Personalization (Audience of One)
The goal is to personalize pages in real time based on the user's intent or actions, moving beyond one-size-fits-all web experiences. This drives higher engagement and conversions.
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Block-Level Personalization
3:40
Personalization occurs at the block level (e.g., hero card, product list) rather than generating entire pages, which is crucial for adhering to strict brand guidelines and preventing hallucinations.
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Speed is Critical for Conversion
10:58
The system emphasizes speed, noting that a page generation time of 1.1 seconds was significantly faster than the runner-up's 4.6 seconds, demonstrating that low latency is critical to user experience and conversion rates.