How a Remote Company Builds AI Fluency — Em Shreve, Automattic
Automattic, a fully distributed company, emphasizes that AI fluency requires dedicated, real-time learning rather than simply providing tools. They run intensive, two-week in-person programs for engineers, cross-functional teams, and non-technical staff. The curriculum progresses from foundational skills and responsible AI use to advanced topics like creating custom MCPs, utilizing the hook system of Codecs and Claude, and developing autonomous agents. The program is designed to make every graduate a 'multiplier' through structured knowledge sharing, local meetups, and building practical, company-adopted tools.
Key takeaways
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AI Enablement Requires Dedicated Learning Time
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The core philosophy is that simply handing out AI tools is insufficient; people need real time to learn and experiment to change their way of working. (0:55)
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The Two-Week Immersive Program Model
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The program is structured as 50% facilitated learning (workshops) and 50% real project work, allowing participants to build tools or create new skills/MCPs relevant to their daily tasks. (1:15)
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Scaling Knowledge Through Multipliers
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To ensure reach across the distributed company, graduates are encouraged to become 'multipliers' through a 'guides program' (champions), local AI gettogethers, and AI ride-alongs. (6:19, 7:09)