# Beyond the Lethal Trifecta: Agentic Commerce on the Open Internet — David Levine, Kiduna Club

## Executive summary

The presentation outlines the concept of 'agentic commerce'—a full economy on the open internet powered by autonomous agents. The speaker argues that current platforms are extractive and limited by the 'lethal trifecta': private data, untrusted content, and agent ability to act (3:54). To solve this, he proposes using decentralized legal structures like DUNA (Decentralized Unincorporated Nonprofit Association) for organizational standing and cryptographic tokens (JWTs) for verifiable identity. He details how agents can be built as software-defined organizations ('Kiduna'), enabling them to own assets, enter agreements, and operate with full auditability on the blockchain.

## Key takeaways

- The Lethal Trifecta: The combination of private data (e.g., bank info, logins), untrusted content from the open internet, and agents' ability to take actions is what currently prevents true agentic commerce (3:54).
- DUNA Legal Standing: A DUNA (Decentralized Unincorporated Nonprofit Association) provides legal standing for an organization composed of intelligent agents, allowing it to own property, enter agreements, and raise capital without distributing profits as securities (4:50).
- Agentic Identity via JWTs: Agents establish identity, authority, and boundaries using cryptographic tokens like JWTs. This allows the organization's registration (e.g., with a Secretary of State) to act as a verifiable domain name system for agents, providing an audit trail on the blockchain (6:39).
- Governance via Decision Markets: Instead of traditional voting, organizations should use 'decision markets' (similar to prediction markets) where members trade pass/fail tokens on proposed policies. This method is argued to lead to better decisions by aligning agents with a shared purpose and value system (8:10).

## Technical details

- Agent Architecture & Development: Agents ('Allies') are built by infusing them with specific material into a vector database, setting up the system prompt (character/stance), connecting enterprise accounts (Slack, Telegram, Twitter), and empowering them with automation via tools like Enact to achieve long-term goals (7:30).
- Organizational Software Design: The goal is designing the entire organization as software, allowing it to discover customers and share value automatically. This contrasts with traditional corporate structures requiring physical paperwork (1245).
- Identity Verification: The system relies on JWT tokens for basic interaction, which are ultimately resolved and validated by a central authority registry (like the Secretary of State) to ensure accountability and traceability back to the originating organization (7:05).

## Practical implications

- Organizations can now be legally structured as DUNAs, enabling them to operate autonomously and own assets without the constraints of traditional corporate profit distribution rules.
- The integration of agents into a single 'Kiduna' structure allows for building an entire company or organization purely as software, streamlining operations from customer discovery to revenue sharing.
- Using decision markets shifts governance from simple voting to economic incentives (trading tokens), which is argued to yield superior collective decisions.

## Topics

Agentic Commerce, Decentralization, Blockchain Identity, DAO/DUNA Structures, AI Governance, kaduna.club, LambdaMOO

Source: https://www.youtube.com/watch?v=tE2z8-hqoLY